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  • Writer's pictureAgilis Insights

Alcoholic Beverage Market Research in the USA

Over the next 5 years, the alcoholic beverage industry in the US is set to grow over $300 billion at a CAGR of 4%. Half of the market (49.3%) comes from Wholesale purchases.

The growth in the industry is driven by:

  • the appearance of many new products

  • the rise of demand for craft drinks

  • the increase in the young-adult demographic.

The US market is segmented into three product groups:

  1. Beer --> $117bn

  2. Wine --> $72bn

  3. Spirits --> $64bn

Some of the areas we specialize in:

  • Major US city research (New York, San Francisco, Boston, Los Angeles, etc.)

  • Consumer Brand Research

  • Product Testing

  • Market Sizing & Growth

  • Competitive Intelligence

  • B2B Qualitative Research to uncover market trends

  • Market Entry Strategy for foreign firms

  • Taste Testing

Agilis Insights Principals believe in the power of Live Insights, to provide data & advice to our clients. This is why, over the past 28 years, we have gained experience in various fieldwork methods:

  • Online & Offline Focus Groups

  • In-depth interviews (phone, video, in-person, etc.)

  • Ethnographies

  • Online Surveys

  • Customer surveys

  • Message Boards

  • B2B Interviews

  • In-Home Use Tests

  • Central Location Testing

Don't hesitate to contact us at

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