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  • Writer's pictureAgilis Insights

Customer Segmentation Tools & Market Research

Updated: Jul 30, 2020

Customer Segmentation Tools are designed to divide your customers into groups based on shared similar characteristics such as gender, age, demographics, location, spending habits, etc.

Agilis Insights is a hybrid market Research & Strategy Consultancy firm, we are uniquely positioned to answer your needs and create usable & actionable Customer Segmentation Tools.

How do they work?

The tool usually functions automatically by allowing any member of your organization with it to simply enter some key characteristics (i.e. age, house hold income, gender, etc.) and the tool will automatically output a consumer profile.

The profiles are based on demographic data and psychological profile. These are generated by market research.

Each set of profiles is unique to a company, product line or particular use.

Each profile comes with consuming/purchasing preferences, marketing tips, general psychological information, type of product/service they may like, etc.

What are the advantages?

  • More efficient advertising, which leads to cost reduction

  • Giving companies a new focus with each new segment

  • Concentrated distribution

  • Precise, tailored branding

  • Increased revenue

  • Increased customer retention

  • Narrowed business focus

Customer Segmentation Tool & Market Research in Sales - Agilis Insights
Data Driven Sales Technique - Agilis Insights

Agilis Insights Principals believe in the power of Live Insights, to provide data & advice to our clients. This is why, over the past 28 years, we have gained experience in various fieldwork methods:

  • Online & Offline Focus Groups

  • In-depth interviews (phone, video, in-person, etc.)

  • Ethnographies

  • Online Surveys

  • Customer surveys

  • Message Boards

  • B2B Interviews

  • In-Home Use Tests

Don't hesitate to contact us at

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1 Comment

Alberto Roblez Cazarez
Alberto Roblez Cazarez
Aug 04, 2020

Interesting research.

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